portfolio / skills
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define
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user research
User research, for me, is about uncovering unspoken needs and unconscious behaviors through observation. By looking beyond what people say, I can design solutions that truly fit their world.
co-creation
Co-creation, for me, is about designing with people, not just for them. It helps me challenge assumptions and create solutions that truly fit their world.
mapping
Mapping, for me, is about making sense of complexity by visualizing connections, patterns, and gaps. It helps me turn scattered insights into a clear, structured foundation for design.
persona's
Personas, for me, are not just fictional users but tools to keep real people at the heart of design. They help me empathize, anticipate needs, and create solutions that truly fit their world.
A user journey, for me, is about stepping into someone's shoes and understanding their experience over time. It reveals pain points, opportunities, and moments that matter in shaping meaningful interactions.
user journey
Concept prototyping, for me, is about testing ideas early and making them real before committing. It helps me explore, validate, and refine solutions through fast, tangible iterations.
concept prototyping
testing
Testing, for me, is about learning from real interactions rather than relying on assumptions. It helps me refine designs by seeing what truly works for people.
Urban Roots
