We associate Shell with fueling up, but maybe real smart fueling means not fueling at all. This campaign challenges the way we think about fossil fuels and alternatives.

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The visuals play with familiar elements: the iconic Shell logo transforms into a snail—slow, but symbolic of change. Black oil drips hint at pollution, while the yellow and red colors keep the connection to Shell intact.

A simple message, without preaching: it’s time to rethink mobility.